Ross Mayfield, the CEO of SocialText simplifies the differences between Web 1.0 and Web 2.0 by stating:
"Web 1.0 was commerce. Web 2.0 is people."
Expanding on this simple definition, one can observe that the sheer proliferation of Web 2.0 based sites can be looked to as the key indicator of the global shift and preference towards this platform of delivery.
The concept of Web 2.0 was first put forward by Dale Dougherty the VP for media and communications company, O'Rilley, in a brainstorm with MediaLive International (http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html).
The following image found at http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html is a graphical representation of the main concepts which underpin the Web 2.0 interface.
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